I don’t know about you, but I’ve been so alarmed with what is going on in the world – from our government’s politics, to global warming – that I feel a crushing need to do something. Maybe you can resonate with the fact that that seems easier to say than to do. overwhelm doesn’t begin [...]

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Marketing is misunderstood and much maligned. The industry is dogged by pejorative associations with concepts such as ‘spin’, ‘hype’, ‘gimmick’ and ‘ploy’, and it is not uncommon for fellow board members to refer to the marketing director as ‘the chief flower arranger’. So it’s perhaps not surprising that when times get tough, marketing gets it in [...]

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